by Bruce Turkel | Apr 6, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. What do these three apocryphal vignettes have in common? 1) “I can’t possibly find time to meet with you,” Katherine Hepburn says to the young reporter. “I have the lead...
by Bruce Turkel | Aug 10, 2020 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Marketing & Advertising
I think that Billy Joel is one of the greatest songwriters in modern American pop music. Joel stands along with Stevie Wonder, James Taylor, Carole King, Jackson Brown, Bob Dylan, Paul Simon, Smokey Robinson, and Bruce Springsteen. Of course your list may vary. My...
by marketing.bruceturkel | Oct 30, 2019 | Branding, Marketing & Advertising
Back in the not-so-distant dark days of Web 1.0, I belonged to a group of entrepreneurs, engineers, and marketing types called The Internet Users Group. We would meet once every couple of months in San Francisco and talk about the emergence of the Internet and what it...
by Bruce Turkel | Dec 5, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Sometime in the 1980s, President Baking’s Murrays released a new cracker product designed specifically to compete with Nabisco’s Ritz Cracker. Murray’s product looked the same, tasted the same, and was delivered in a red and yellow package that...
by Bruce Turkel | Oct 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Branding the President of The United StatesCan you take off your partisan hat long enough to discover something so vital it will substantially improve your performance and your business? If you’re nodding yes please read on. Every four years Americans (and those...
