by Bruce Turkel | May 8, 2018 | Branding
I was on a FOX Business interview when the anchor, Melissa Francis, ran a little role-playing exercise with me: “It’s three o’clock in the morning and your phone rings. It’s the Republican Party and they want to know what they can do to change their brand for...
by Bruce Turkel | Oct 3, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
60 Minute’s curmudgeon, Andy Rooney, used to begin his rants with, “Did you ever wonder…?” Rooney would then go on to excoriate whatever or whomever was bothering him that week. Sometimes Rooney’s screeds made me laugh and sometimes they made me mad. But Rooney’s...
by Bruce Turkel | May 30, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Streisand Effect and Your Brand Value. Photographer Kenneth Adelman took an aerial photo of Barbra Streisand’s Malibu mansion. In return, the singer sued him for $50,000,000 citing violation of privacy. Before the suit, “Image 3850” (the photo of Streisand’s...
by Bruce Turkel | Jan 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Gwyneth Paltrow, Green Eggs, and Vaginas.Gwyneth Paltrow has sold a lot of interesting products on her Goop website. For some reason, it seems like some of the most popular products have to do with her customers’ vaginas. Back in January 2015, the actress recommended...
by Bruce Turkel | Nov 14, 2016 | Uncategorized
Oscar Wilde was, and is, one of my favorite writers. The reason is simple. I love the way he writes. Whether or not you’ve read much Wilde, you probably love the way he writes too. That’s because many of the adages that we take for granted today were actually quips...
