by Bruce Turkel | Jan 16, 2012 | Uncategorized
Last week we talked about how the Greater Miami Convention & Visitors Bureau (GMCVB) has built a tourism marketing machine by focusing on building the singular Miami brand (you can read that post HERE). Thanks to aggressively pursuing this strategy, recent...
by Bruce Turkel | Dec 20, 2011 | Uncategorized
In today’s social media-savvy world, one of the most important things you can do to increase your opportunities is to generate buzz. There are a number of activities you can undertake to increase your public perception and generate the kind of buzz that has the...
by Bruce Turkel | Nov 15, 2011 | Uncategorized
Last week we talked about people and companies who have botched their brands, such as Toyota, Lightsquared, and Herman Cain, and companies who managed crises superbly, including Tylenol and Ferrari (TurkelTalks: They Never Even Saw It Coming). But who knew that an...
by Bruce Turkel | Oct 4, 2011 | Uncategorized
My daughter and I came home from Publix the other day with a trunk full of groceries. When we dumped the bags on the kitchen counter we realized we had forgotten the basil and almond paste. Whole Foods is a lot closer to our house than Publix, so we shot over there to...
by Bruce Turkel | Sep 6, 2011 | Uncategorized
When I started my business my father called my action “the confidence of ignorance.” I didn’t really know what I didn’t know so I held my nose and jumped right in. And with some long hours, perseverance, the hard work of lots of great people, and some good...
