Products are sold NOT for what they can do but for HOW they make consumers feel. While it’s easy to believe that good feelings would sell more products, the amount of marketing based on fear suggests that just the opposite is true.
The other day someone asked my brilliant friend John DeMarchi what he thought would happen in the NFL scandal. “Which NFL scandal?” DeMarchi asked, “the bullying scandal, the suicide scandal, the racial slur team name scandal, the concussion conundrum scandal or the guy who shot his girlfriend in the stadium parking lot scandal?” Seems like ...
I was a kid back in the dark ages of transistor radios. If a friend told me about a cool new song, I’d tune in to WQAM and wait until they played what I was waiting for. Usually it would take an hour or more if the song was hot. While I waited I’d get ...
At 5:45 last Sunday morning, I walked into the lobby of the Hilton Hotel on 53rd Street in Manhattan and joined the crowd getting ready to run the New York Marathon. I was amazed by the energy of groups of nylon-clad athletes waiting to head to Staten Island and the race’s start. There were runners ...