by Bruce Turkel | Nov 7, 2011 | Uncategorized
We’ve all seen the famous scene in Casablanca where Captain Renault reacts to the graft taking place right under his watch. “I’m shocked, SHOCKED, to find that gambling is going on in here!” he says as the croupier hands him a pile of money. The movie was...
by Bruce Turkel | Sep 7, 2010 | Uncategorized
Back in March I wrote about how Toyota did irreparable harm to their brand because they violated the pact they made with their consumer by not delivering on their core competency – durability. If Hyundai and Kia cars are cheaper, we don’t mind. If a Toyota is...