by Bruce Turkel | Dec 16, 2020 | All About Them, Bruce Turkel, Uncategorized
There’s an old story about the two footwear salespeople who were sent to a tropical island: After spending a day walking around the island looking for opportunities, the first salesperson emailed the home office: “Sending my samples back ASAP. No one here wears...
by Bruce Turkel | Dec 1, 2020 | Is That All There Is?, Uncategorized
What is Thanksgiving all about? Forget the turkey and the stuffing, forget the apocryphal story of the Pilgrims and their native Americans dinner guests, try to even forget about the cranberry sauce and the pumpkin pie. The real meaning of Thanksgiving is right there...
by Bruce Turkel | Nov 18, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Marketing & Advertising
There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller. ” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying...
by Bruce Turkel | May 29, 2020 | Branding, Bruce Turkel, Building Brand Value
The Serenity Prayer and The Coronavirus. American theologian Reinhold Niebuhr composed his famous Serenity Prayer in 1923. Throughout the 1930s and 40s the prayer spread throughout church groups and was adapted by Alcoholics Anonymous and other 12-step programs...
by Bruce Turkel | May 14, 2020 | Building Brand Value
My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept...
