by Bruce Turkel | Aug 24, 2020 | All About Them, Branding, Is That All There Is?, Marketing & Advertising
Do you think you’re smarter or more talented than the people around you? More to the point, do you think you’re smarter or more talented than you really are? If so, you’re not alone. The Dunning-Kruger Effect describes a specific cognitive bias that...
by Bruce Turkel | May 14, 2020 | Building Brand Value
My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept...
by Bruce Turkel | May 11, 2020 | Building Brand Value
Each of us is coping with our reactions to the Coronavirus Crisis in different ways. Our opinions and reactions are based on our own circumstances — how our health and businesses are faring, how much money we have in the bank, where we are sheltering-in-place and whom...
by Bruce Turkel | Mar 27, 2020 | Branding
Business as Usual Will Now be Business as Unusual. How many times do you hear pundits and personalities talking about “when things get back to normal?” Seems like it’s the next thing people say after they list the crazy changes they’ve experienced during...
by Bruce Turkel | Mar 24, 2020 | Branding
Chances are you’ve seen these next couple paragraphs. In fact, I’ll bet you’ve seen comments just like these sent to you from your cable company, your bank, your credit card company, and maybe even one or two of the online services you subscribe to:...
