by Bruce Turkel | May 11, 2020 | Building Brand Value
Each of us is coping with our reactions to the Coronavirus Crisis in different ways. Our opinions and reactions are based on our own circumstances — how our health and businesses are faring, how much money we have in the bank, where we are sheltering-in-place and whom...
by Bruce Turkel | Mar 27, 2020 | Branding
Business as Usual Will Now be Business as Unusual. How many times do you hear pundits and personalities talking about “when things get back to normal?” Seems like it’s the next thing people say after they list the crazy changes they’ve experienced during the...
by Bruce Turkel | Mar 24, 2020 | Branding
Chances are you’ve seen these next couple paragraphs. In fact, I’ll bet you’ve seen comments just like these sent to you from your cable company, your bank, your credit card company, and maybe even one or two of the online services you subscribe to: “Our top priority...
by Bruce Turkel | Feb 10, 2020 | Leadership
Accounting for Accountability Just about a year ago, my daughter Aliana relocated from Washington DC to Los Angeles. I had recently sold my business and had newly minted free time on my hands. Plus, I had a great keynote speaker gig scheduled in Anaheim, California,...
by marketing.bruceturkel | Sep 18, 2019 | Building Brand Value
My friend Carlos Oramas, CEO of the Gems Group, took a weekend off to spend time with his 10-year old daughter. Carlos and some friends went on a father-daughter cruise on a Royal Caribbean (RCCL) ship. His plan was to enjoy the amenities and the open sea, and to...
