by Bruce Turkel | Mar 30, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising, Uncategorized
Last week (March 20, 2021) marked the first day of spring. And with it came all sorts of new beginnings, both real and metaphorical. Public Health: According to The New York Times, “More than 564 million coronavirus vaccines have been administered worldwide,...
by Bruce Turkel | Nov 23, 2020 | All About Them, Bruce Turkel, Building Brand Value, Is That All There Is?, Uncategorized
Are you a consultant, a professional, a coach or a service provider who has had a client do something egregious that really pissed you off? If so, how did you respond? I’m writing this blog on November 23rd, which is the birthday of my long-time business partner and...
by Bruce Turkel | Aug 24, 2020 | All About Them, Branding, Is That All There Is?, Marketing & Advertising
Do you think you’re smarter or more talented than the people around you? More to the point, do you think you’re smarter or more talented than you really are? If so, you’re not alone. The Dunning-Kruger Effect describes a specific cognitive bias that causes people to...
by Bruce Turkel | May 14, 2020 | Building Brand Value
My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept wasn’t...
by Bruce Turkel | May 11, 2020 | Building Brand Value
Each of us is coping with our reactions to the Coronavirus Crisis in different ways. Our opinions and reactions are based on our own circumstances — how our health and businesses are faring, how much money we have in the bank, where we are sheltering-in-place and whom...
