by Bruce Turkel | Nov 8, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What should you write about the day before the presidential election?Here’s a weird bit of time travel: You’re probably reading this post on Wednesday morning or sometime after the presidential election is over. That means you already know who our next president is...
by Bruce Turkel | Jun 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unintended Consequences. In my neighborhood — and probably yours too — there are new signs springing up everywhere. They feature a man bending over behind a dog under these words: “Pet waste transmits disease. Bag waste and clean up after your dog.” Apparently there’s...
by Bruce Turkel | May 21, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
One Word Brands. The Key to Donald Trump’s Success. Of the estimated $2 billion dollars in free media Donald Trump has received during the 2016 presidential campaign, lots of it has been dedicated to explaining his surprisingly successful rise as the GOP’s presumptive...
by Bruce Turkel | Apr 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building Methods.I Got Fooled is a great blues song by Sonny Terry and Brownie McGee about a man who offers to clean a beautiful neighbor’s house in return for intimate favors. You know that she promised me When the work was through, That I could have my way And...
by Bruce Turkel | Mar 15, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Build A BrandI’m sitting in a very comfortable reclining chair somewhere between Beaumont and Houston Texas, somewhere around 35,000 feet. I’m in a brand new American Airlines 777-300 in business class seat 13D. I’ve got in-air Internet access, a bottomless...
