by Bruce Turkel | Oct 19, 2010 | Uncategorized
I’m sitting here in the mezzanine level of the Grand Ballroom in Collingswood, New Jersey, waiting for my turn to get up in front of the crowd and talk about Building Brand Value. It’s interesting to be in the balcony of this restored Scottish Rite temple...
by Bruce Turkel | Sep 7, 2010 | Uncategorized
Back in March I wrote about how Toyota did irreparable harm to their brand because they violated the pact they made with their consumer by not delivering on their core competency – durability. If Hyundai and Kia cars are cheaper, we don’t mind. If a Toyota is...
by Bruce Turkel | Aug 24, 2010 | Uncategorized
Here’s a problem I have that drives me crazy. Maybe you have it too. Better yet, maybe you had it, solved it and can tell me what worked for you. What do you do when you’ve finished your to dos? That is, what do you do when all your phone messages are...
by Bruce Turkel | Jun 24, 2010 | Uncategorized
Maybe you’re like me, a relatively stressed out college educated boomer professional (remember when we were called yuppie scum?) trying to figure out how to run a business, a marriage, a family and a life in our exciting new world of tech connectivity, increased...
by Bruce Turkel | May 25, 2010 | Uncategorized
I just read an article that outlined Florida congressman Meek’s plan to raise marketing dollars to promote tourism to Florida in the wake of the tragic BP oil spill: “U.S. Rep. Kendrick Meek, a candidate in the Democratic primary for the U.S. Senate, said...
