by Bruce Turkel | Feb 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The flight to San Juan was scheduled to leave at 7:25 AM, so my mental math looked something like this: “Want to get to airport an hour early, that’s 6:25 AM. Thirty minutes to get to airport, that’s 6:00. Half an hour to get ready, gotta get up at 5:30. ” But here’s...
by Bruce Turkel | Jan 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
At first glance, cooking and baking seem to be different sides of the same coin. They both require various edible ingredients. They both require skill and knowledge. They both call for cutting, chopping, mixing, and stirring. And they both can create good things to...
by Bruce Turkel | Nov 17, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It happened again! You blinked and the world changed. Don’t feel bad if you didn’t notice (it was hidden in plain sight). But whether you saw it or not, all of a sudden the planets realigned, the tectonic plates slipped, the paradigm shifted. While you were dealing...
by Bruce Turkel | Nov 12, 2013 | Uncategorized
When I started this blog I promised to be transparent and share my experience with you. My goal has always been to build an active online community to foster relationships and foment opportunities, but to also share the journey with you so you can benefit from my...
by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
