by Bruce Turkel | Mar 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Selling to B2B businesses. It’s always fascinating to me when people ask if I can create strategic messages for their business-to-business companies. They ask with the thought that while business-to-consumer (B2C) companies sell to emotional...
by Bruce Turkel | Feb 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch the video. Sailing vs. Sailing Last week I went sailing with my friend Charles. We cruised out of the marina at Matheson Hammock on Sunday morning and headed south through the Florida Keys. After mooring for the evening in Blackwater Sound, we...
by Bruce Turkel | Jan 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Your Function is Cost of Entry You’ve spent most of your life getting really good at what you do. College, maybe graduate school, an internship, entry-level jobs, climbing up the ladder – learning, improving your skills, honing your...
by Bruce Turkel | Jan 3, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is it True That Practice Makes Perfect? There are people who make it a practice not to sit across from me at meetings. That’s because I spend my time in those meetings drawing caricatures of everyone else sitting around the table, usually...
by Bruce Turkel | Oct 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. What Time Is It Really? Today you and I carry around a magical gizmo crafted from silicon and glass that does almost everything we can imagine. Besides serving as a telephone, our cellular devices work as flashlights, typewriters, credit...
