by marketing.bruceturkel | Mar 6, 2019 | Branding, Building Brand Value
Hermés uber status symbol, the Birken Bag, range from $12,000 to more than $200,000. Fortune Magazine suggests that they might be a good investment because “Earlier this month, a single handbag sold at a Christie’s auction in Hong Kong for $223,000, breaking a world...
by marketing.bruceturkel | Feb 20, 2019 | Branding, Building Brand Value
Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged,...
by marketing.bruceturkel | Feb 6, 2019 | Building Brand Value
Let’s try an experiment. Let’s dispassionately examine some of the phenomena that are front and center in our national zeitgeist these days. Please don’t be swayed by whether you agree or disagree. Just try to let the idea of what people are thinking about wash over...
by marketing.bruceturkel | Jan 30, 2019 | Branding, Building Brand Value
I was reading The Piano Shop on The Left Bank when I came across the following phrase, attributed to piano virtuoso György Sebök: “There is no such thing as a music note by note just as there is no such thing as a book word by word. We have to accept that things are...
by Bruce Turkel | Jan 23, 2019 | Marketing & Advertising, Uncategorized
If you’ve consumed any popular culture at all, you’ve probably seen some of the brouhaha Gillette’s new ad calling out Toxic Masculinity. The commercial appealed to men to ‘be better,’ over scenes of boys wrestling at a BBQ, men lewdly whistling and jeering at women,...
