by Bruce Turkel | Sep 26, 2018 | Bruce Turkel, Building Brand Value
There are a lot of reasons why I don’t ever check my bags when I get on a flight: First, I believe that there are only two kinds of luggage; carry-on and lost. Case in point, Gloria and I attended an over-the-top 50th birthday party in Austria that included a...
by Bruce Turkel | Sep 5, 2018 | Uncategorized
Ralph Lauren is a billionaire. That’s billionaire with a B. And billion-dollar Ralph doesn’t justhave one billion dollars. Oh no, no, no. Ralph’s got a bunch of billions laying around. One of the things Ralph did to earn his billions was to put his name or his logo on...
by Bruce Turkel | Aug 22, 2018 | Bruce Turkel
Jogging on the boardwalk in Venice Beach was hot and sweaty work. When I was done I looked around for some cold water. Before long I passed an old-fashioned newsstand and saw a big refrigerated case inside. A little bell announced me as I opened the door to the shop....
by Bruce Turkel | Aug 15, 2018 | Bruce Turkel
Last week there was an article in The New York Times by contributing opinion writer Margaret Renkl titled, “The Gift of Menopause.” Granted, no matter how sensitive I try to be to the daily experiences of my wife and other women in my life, I cannot truly understand...
by Bruce Turkel | Jul 25, 2018 | Bruce Turkel, Building Brand Value
Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of...
