by marketing.bruceturkel | Jun 12, 2019 | Building Brand Value
A friend and I spent some time talking about her business. The next day I received a lovely thank you note from her. “Thank you for your generosity yesterday Bruce – You really got my wheels spinning in creative ways. I can get some interesting URL options based...
by marketing.bruceturkel | May 15, 2019 | Branding, Building Brand Value
My wife and I were celebrating our eighth wedding anniversary in Florence, Italy. We were having dinner at a wonderful restaurant with our curly headed six-year-old Danny and two Roman dentists whom the restaurant’s owner had sat with us at the big rustic table. The...
by marketing.bruceturkel | May 1, 2019 | Bruce Turkel, Marketing & Advertising
Each time I use a restaurant bathroom I see a different version of this sign: “Please Wash Your Hands After You Go To The Bathroom.” Here’s something I don’t understand: why should you wait to wash your hands until after you go to the bathroom? Pardon me for getting...
by marketing.bruceturkel | Apr 17, 2019 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a sappy card. Then life went back to normal. For companies, fixing a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify whatever wrong...
by marketing.bruceturkel | Apr 10, 2019 | Branding, Building Brand Value
It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck based on their best-selling Wrangler four-door SUV. The Gladiator is a nostalgic recreation...
