by Bruce Turkel | Apr 14, 2021 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Nov 22, 2016 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Function is Cost Of EntryThe simple truth is in today’s world of computerized production and globalized distribution products work better than we expect them to. If you do a little digging, you’ll discover that many of the components that make up the different...
