Fundraising - Bruce Turkel


Ice Bucket Challenge Lesson for You.

Ice Bucket Challenge Lesson for You.

The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to donate to the ALS Association. The Ice Bucket Challenge is working spectacularly well. The explanation on ...

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