by Bruce Turkel | Aug 8, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Write a Book. My mom has lived on Miami Beach since before I was born. She still lives less than a mile from where I grew up. Every few weeks my mom gets together with her friends and goes to lunch or to the botanical gardens. The friends have known each other – and...
by Bruce Turkel | Apr 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building Methods.I Got Fooled is a great blues song by Sonny Terry and Brownie McGee about a man who offers to clean a beautiful neighbor’s house in return for intimate favors. You know that she promised me When the work was through, That I could have my...
by Bruce Turkel | Jul 27, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Airbnb, the online vacation rental service that now controls more hotel rooms than all of the major hotel companies combined, introduced a new logo last week. The response from the blogosphere and myriad branding experts” was immediate and negative. Apparently, the...
by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients...
