Less Facts. More Feelings.

Less Facts. More Feelings.

Let's try an experiment. Let's dispassionately examine some of the phenomena that are front and center in our national zeitgeist these days. Please don't be swayed by whether you agree or disagree. Just try to let the idea of what people are thinking about wash over...

Has Tiger Woods poisoned the spokesman well?

Today a TV business pundit asked if the Tiger Woods' situation had poisoned the spokesman well for everyone. Unfortunately, I don't think so. Many unsophisticated marketers use it because the spokesperson model of advertising is usually an easy way for a company to...

Can People Judge Your Taste Online?

VIA The Boston GlobeKraft Group investing $10m in a Net start-up, Matchmine Firm aims to track users' tastes, help ads be more on target By Carolyn Y. Johnson, Globe Staff | September 21, 2007 NEEDHAM – The Kraft Group, best known for its investments in projects...
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