by Bruce Turkel | Feb 9, 2009 | Building Brand Value
I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...
by Bruce Turkel | Jan 18, 2009 | Uncategorized
VIA International Herald TribuneThe explosion of video content on YouTube and other sites is quickly transforming online video from a medium strictly for entertainment and news into one that is also a reference tool. As a result, video search, on YouTube and across...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
From Guest Blogger Jeff Zbar A good lesson in not getting too far out ahead of the masses. If there’s one thing those who are versed in any topic must always remember, it’s that those who follow us or come to us for advice are scattered along the learning...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Dec 11, 2007 | Building Brand Value
Thanks to Google Alerts, I found this great review of my book, Building Brand Value, on the Beyond Madison Avenue blog. Because I believe in always celebrating the good stuff, I thought a quick blog post was in order. Thanks for indulging me! And thanks for the great...
