by Bruce Turkel | Feb 10, 2020 | Leadership
Accounting for Accountability Just about a year ago, my daughter Aliana relocated from Washington DC to Los Angeles. I had recently sold my business and had newly minted free time on my hands. Plus, I had a great keynote speaker gig scheduled in Anaheim, California,...
by marketing.bruceturkel | Oct 2, 2019 | Branding
My friend and great keynote speaker Randy Gage turned me on to this article the other day: “University of Georgia football fans are taking their fandom to the next level ahead of a game between the Bulldogs and the Notre Dame Fighting Irish. Dill's Food City, a...
by marketing.bruceturkel | Feb 13, 2019 | Bruce Turkel, Building Brand Value
Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we...
by Bruce Turkel | Nov 21, 2018 | Branding, Building Brand Value, Keynote speaking
American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell's theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell's theory was...
