by Bruce Turkel | Dec 12, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Do what I say, not what I do When my sister and I were little, maybe eight and ten years old, we were sitting in the kid's service in Temple. That day, the Rabbi's sermon was about where kids could find God. The rabbi explained that some...
by Bruce Turkel | Mar 5, 2013 | Uncategorized
The most exciting and profitable part of my business is often also the most frustrating — valuing our ideas. After all, clients don't come to us because they want to be patrons of the arts. They call us up and hire us because they have a problem and they need to find...
by Bruce Turkel | Sep 10, 2012 | Branding
Here's something I don't understand: Status, financial success, legislative power, and importance are all the providence of commerce. Yet when we look back over history we see that great societies are remembered not by the business they did but by the art they...
by Bruce Turkel | May 2, 2007 | Branding
We spend our lives marketing the travel industry and destinations and yet it was my client, Bill Talbert, the president of the Greater Miami Convention and Visitors Bureau who showed me this genius bit of architecture that was hidden in plain view. Why EVERY hotel...
