by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer...
by Bruce Turkel | Jun 9, 2020 | All About Them, Branding, Bruce Turkel
Joni Mitchell summed up today’s zeitgeist in her 1970’s release, “Big Yellow Taxi.” “Don’t it always seem to go that you don’t know what you got ‘til it’s gone?” 25 years later when she was being interviewed by journalist Robert Hilburn,...
by marketing.bruceturkel | May 22, 2019 | Branding
Your kids can’t tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them some time. Wait until you’re in a room with an analog clock and a teenager or a twenty-something. Tell them they can’t look at their...
by Bruce Turkel | Apr 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Cribbing from Barack Obama‘s success in the polling place in 2008 and 2012, it seems virtually every candidate in the 2016 election wants to develop a presidential brand and has released a campaign logo. Leaving our varied and ardent opinions of the candidates...
by Bruce Turkel | Nov 17, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Victoria’s Secret UK showed a lineup of beautiful young women wearing their lingerie under the headline “The Perfect Body” and generated over 26,000 angry signatures. Protesters complained that the campaign “offensive and damaging to women.” The uproar was not...
