by Bruce Turkel | Apr 4, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand strategies for fun and profit. Hospitals can learn a lot from restaurants. Even though it's a silly stretch to point out that the words hospital and hospitality share the same linguistic root, the parallels remain strong. In any service business, especially ones...
by Bruce Turkel | Mar 5, 2013 | Uncategorized
The most exciting and profitable part of my business is often also the most frustrating — valuing our ideas. After all, clients don't come to us because they want to be patrons of the arts. They call us up and hire us because they have a problem and they need to find...
by Bruce Turkel | Dec 10, 2012 | Branding
Remember the scene in the movie Poltergeist when the worried parents came home to find their young daughter staring at a TV screen of static? The spooky little girl turned around and announced to her terrified folks, “They're here.” I felt that way when I saw the...
by Bruce Turkel | Oct 31, 2012 | Uncategorized
I usually write about branding and creativity but here's something a little more important this week – a developing list of ways to help the victims of Hurricane Sandy. Thanks to David Cohen for the research. HOW YOU CAN HELP: Red Cross The Red Cross has started a...
by Bruce Turkel | Apr 4, 2012 | Uncategorized
Creative designer David Kustin was sitting comfortably behind a steaming cup of coffee at our conference table. He was starting to tell me about his background and how he got into the branding business. “I'm a South Florida native,” he said. (I'm a South Florida...
