by Bruce Turkel | May 11, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
When a Brand Forgets Its Promise Publix, customer trust, and the danger of drifting away from your promise Click HERE to watch: When a Brand Forgets Its Promise Publix and the danger of drifting away from your promise Brand Trust and Customer Loyalty in Modern...
by Bruce Turkel | May 4, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
BMW’s New Screw Says More About Brand Messaging Strategy Than Its Advertising What a seemingly tiny design decision reveals about messaging strategy, brand control, and the signals your business sends every day Click HERE to watch: BMW’s New Screw Says More About Its...
by Bruce Turkel | Apr 29, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Verbits – The Hidden Language Inside Your Company The Messaging You Control vs. The Language You Don’t Click HERE to watch: Verbits – The Hidden Language Inside Your Company Equals Your Brand Truth The Messaging You Control vs. The Language You Don’t We...
by Bruce Turkel | Jan 2, 2019 | Branding, Bruce Turkel, Building Brand Value
New years are great times to look back and look forward – to evaluate how you did in the year that just ended and plan for the year to come. When it comes to your brand strategy and building your personal brand, the new year is also the perfect time to plan for how...
by Bruce Turkel | Dec 19, 2018 | All About Them, Branding, Bruce Turkel
An oxymoron is defined as a contradiction in terms. In other words, an oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. Perhaps you’ve noticed oxymorons such as cruel kindness, living death, reality television, non-dairy...
