by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let's talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company's TV ads with a directive to buy a computer with “Intel...
by Bruce Turkel | Mar 24, 2020 | Branding
Chances are you've seen these next couple paragraphs. In fact, I'll bet you've seen comments just like these sent to you from your cable company, your bank, your credit card company, and maybe even one or two of the online services you subscribe to: “Our top priority...
by Bruce Turkel | Mar 14, 2018 | Branding
Metaphors and allegories are often great ways to make complicated examples simple. In Plato's “The Allegory of the Cave,” the philosopher used the idea of prisoners chained to a wall and seeing only the shadows of other people to express the concept of actual and...
by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they're probably...
