by Bruce Turkel | Jun 29, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
People Don’t Share Ads. They Share Stories. Why the brands people remember aren’t necessarily the ones with the biggest advertising budgets. They’re the ones with the stories people can’t stop repeating. Click HERE to watch: People Don’t Share Ads. They...
by Bruce Turkel | Jun 22, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
When Did LARPing Become a Lifestyle? Why luxury brands, social media, and identity signaling have turned aspiration into a form of live action role playing. Click HERE to watch: When Did LARPing Become Lifestyle? Until recently, I only thought of LARPing as something...
by Bruce Turkel | Jun 16, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Most Powerful Customer Service Upgrade Might Be a Text Message How Humanized Customer Service Builds Trust, Improves Customer Experience, and Makes AI Feel More Personal Click HERE to watch: The Most Powerful Upgrade Might Be a Simple Customer Service Text...
by Bruce Turkel | Jan 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Back in the days of disco, people would dress to impress before they went out for a night of drinking and dancing. Women feathered their hair, slathered on their teal eye makeup, and slipped into their glitteriest cocktail dresses or...
by marketing.bruceturkel | Jul 10, 2019 | Branding, Building Brand Value
In 1984 IBM’s share price skyrocketed and they were the darling of Wall Street. But ten short years later, IBM lost over $8 billion, the biggest loss in corporate history at the time. In response, the company completely revamped its strategy, moving from a...
