by Bruce Turkel | Nov 1, 2010 | Uncategorized
A couple of blog posts ago, I wrote about the opportunities of small ideas. How Internet technology (among other things) had made it easier and easier for entrepreneurially minded people to develop their concepts. We talked about the iPhone Scrabble game Words With...
by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
