Business as Usual Will Now be Business as Unusual.

Business as Usual Will Now be Business as Unusual.

Business as Usual Will Now be Business as Unusual. How many times do you hear pundits and personalities talking about “when things get back to normal?” Seems like it’s the next thing people say after they list the crazy changes they’ve experienced during...
Coronavirus Changes Everything.

Coronavirus Changes Everything.

The Coffee Shop: I stopped on the way to the airport and saw a friend of mine in a local coffee shop. I was heading over to say hello when he erupted in a huge wet sneeze. I walked away and didn’t shake his hand when I saw him over by the cash register when I...
How Will Coronavirus Affect You?

How Will Coronavirus Affect You?

Greetings from 36,000 feet. I’m heading home from a speaking gig in Houston and I’m using my airplane quiet time to reflect on the things I learned at the conference I was attending. I’m also making lists of things I want to do and the things I want...

Free Research to Build Your Brand.

For years there’s been an ongoing debate regarding the veracity of research in the advertising world. On one side of the argument are the research proponents who believe that consumer attitudes and purchasing preferences can be accurately determined through...
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