by marketing.bruceturkel | Mar 20, 2019 | Building Brand Value
Last week I received an email from my friend Randy. Over time I’ve been helping Randy with his business: “Hey Bruce, I got a call from a potential client yesterday. He had been referred by someone I didn’t recognize. That person must have known of me...
by marketing.bruceturkel | Feb 6, 2019 | Building Brand Value
Let’s try an experiment. Let’s dispassionately examine some of the phenomena that are front and center in our national zeitgeist these days. Please don’t be swayed by whether you agree or disagree. Just try to let the idea of what people are thinking...
by Bruce Turkel | Oct 31, 2018 | All About Them, Bruce Turkel
This morning I read Who Will Lead? It’s one of my favorite blogs, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he’d made. Examining his feelings, John wrote, “…it has been a difficult...
by Bruce Turkel | Jul 10, 2018 | All About Them, Bruce Turkel, Keynote speaking, Marketing & Advertising
This morning I read one of my favorite blogs, Who Will Lead, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he had been on. Examining his feelings, John wrote, “…it has been a difficult journey to this...
by Bruce Turkel | May 15, 2018 | Branding, Building Brand Value
For years Google has crowed about their code of conduct, “Don’t be evil.” In 2015 they doubled down on the concept, if not the actual words, when they introduced their new tagline “Do the right thing.” As the company explains in their code of conduct,...
