by Bruce Turkel | Apr 25, 2018 | Branding, Marketing & Advertising
Somewhere around Y2K, I was introduced to Susan Ford Collins. When we first met, Susan gave me a copy of her latest book, The Joy of Success. Because I’m a little obsessed with reading, I dove right in and polished off the book in a weekend. It was well written...
by Bruce Turkel | Jan 17, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Each Monday morning I look forward to reading my friend and mastermind partner Alan Weiss’ blog posts. This week Alan wrote: “We live in an age of micro-aggressions and polarization… If you voted for the ‘other’ party, you don’t merely have a...
by Bruce Turkel | Dec 5, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Sometime in the 1980s, President Baking’s Murrays released a new cracker product designed specifically to compete with Nabisco’s Ritz Cracker. Murray’s product looked the same, tasted the same, and was delivered in a red and yellow package that...
by Bruce Turkel | Sep 26, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
As you know by now, Hurricane Harvey drowned most of Texas. Hurricane Irma had its way with a score of Caribbean Islands and South Florida. And Hurricane Maria has devastated our friends in Puerto Rico. Worse still, Mexico suffered a lethal earthquake and 50,000...
by Bruce Turkel | May 16, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you know where good ideas come from? Don’t feel bad, I don’t either. Surprising, perhaps, considering I’m responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas....
