by Bruce Turkel | Apr 19, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. The science fiction writer Isaac Asimov said, “What is mind? No matter. What is matter? Never mind.” What does that mean? Beats the heck out of me. I’ve read it over and over and still don’t...
by Bruce Turkel | Oct 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Strolling past the Metropolitan Cathedral of Santiago in Chile towards the Mercado Central sends you from the sacred to the secular. The street leading to the giant seafood market is lined with cut-price flea market booths hawking tourist tchotchkes, drinks and snack...
by Bruce Turkel | Feb 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Trump Effect. When Uber eliminated their surge pricing during the JFK taxi strike, #deleteUber trended across social media. In a lightning-fast response, competitor Lyft announced that they were donating $1 million to the ACLU. Two days later, CEO Travis Kalanick...
by Bruce Turkel | Oct 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Branding the President of The United StatesCan you take off your partisan hat long enough to discover something so vital it will substantially improve your performance and your business? If you’re nodding yes please read on. Every four years Americans (and those...
by Bruce Turkel | Jul 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Believe In Your BrandI’m sitting with a potential client who is building a nascent software company that might – or might not – be the next great discovery in his particular industry. The problem is Mr. Entrepreneur just got back from his investment road show...
