by Bruce Turkel | Oct 1, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
People are constantly asking ‘what is a brand?’ and ‘how a brand is defined’. Most business people and consumers are savvy enough to understand that a brand is not a logo or a trademark, it’s not an ad and it’s not a sign, website or brochure....
by Bruce Turkel | Sep 16, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Do you understand how speakers bureaus work? I never did either. In fact I was starting to believe the old adage that the only time speakers bureaus need you is when you don’t need them. Then I became friendly with a few speakers bureau owners and started working with...
