by Bruce Turkel | May 2, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Lolly Daskal and The Leadership Gap Every day someone recommends a book I should read, a movie I should watch, a podcast I should hear. Boy, does it stress me out to have to add to my list of Must-Dos. Who has time to digest all this information? And if I do get...
by Bruce Turkel | Sep 27, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
L.M. Montgomery, the author of Anne of Green Gables wrote that the most powerful sentences in English are three words or fewer:“He is gone.” “She is dead.” “Too late.” The advertising industry seems to back up a count of three words as well: “Just Do It.” “Think...
by Bruce Turkel | Sep 9, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t...
by Bruce Turkel | Sep 8, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You’ve spent almost all your time getting really good at what you do. College, maybe graduate school. An internship, entry-level job, moving up the ladder – learning, improving your skills, sharpening your abilities. Now you’re running your own business or...
by Bruce Turkel | Sep 6, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Charge More Money and Get More Business.In the retail world, price only stands for the price of a product. But in the marketing world price stands for so much more. Because once your brand is established and your customer is interested in purchasing your product or...
