If you want to discover your next great idea and find the team to help you accomplish it, just click HERE. Because as Bruce Springsteen said, “The very soil we stand on is common ground.”
For the past 700-something newsletters we’ve shared, I have tried to focus on who your customer is. Today I’d like to talk about something even more important — who your customer isn’t. In David Mamet’s Glengarry Glen Ross, people who are not your clients are described simply as folks who, “…just like to talk to ...
How often have you said, “the more things change, the more they stay the same”? It seems like I hear that quite a bit. Do you know where that saying comes from? Neither do I. But I do know that saying is people’s pat response to cope with their fear of the unknown. After all, ...
Showing your customers not just how you can help them achieve what they want but how they can be who they want to be puts you in a singular position way above your competition.
In this article I’m telling you a little bit about how I’m going to try to evolve in 2018. Or, as my friend wrote back when I reached out: “If you evolve anymore, you’ll be flapping your arms and flying.”
Soon more workaday businessmen will start reaping the ills of their bad behavior. When that becomes commonplace, businesses in your own hometown — hell, even the company you work for — might have to start dealing with the long overdue fallout of sexual harassment. Remember that people make decisions based on their emotions and justify those decisions with facts. Brands that forget this simple truism do so at their own peril.
Like Dr. Doolittle’s Pushmepullyou, there’s no moving forward without cooperation. And in an effective relationships, there’s no giving without taking.
Why else would the president insult the pregnant widow of a fallen soldier? Why else would he insult the Puerto Rican victims of Hurricane Maria? Why else would he go to war with the NFL over freedom of speech? It’s much too easy (and naïve) to write it off to him being a clumsy boor. What if there’s something else going on?
I’ve had the great fortune to spend the last few weeks touring Argentina and Chile. Together Gloria and I explored fascinating sites, ate wonderful meals, enjoyed spectacular wines, and met very gracious and hospitable people. Not only did we try great wines, but we visited wineries in both countries and saw how the wines are ...
After Hurricane Irma left an 82-year old retired fireman homeless, we created a GoFundMe site to help him rebuild his home. Building Bob’s site taught me about how to use the GoFundMe app but it also taught me a lot about how to use social media as a promotional tool. I discovered five simple tips that can make your social media efforts more successful.
The Red Cross’s brand awareness has gone a long way to help it continue to collect large sums of money from a concerned and generous public. But a powerful disconnect between their internal intention and abilities and their external image will eventually weaken even a century-old brand.
Simple, direct, and to the point. Jim Fried understands the concepts behind an All About Them marketing strategy. Defensive, insensitive, callous. Jack Michel clearly does not.
Eggs used to be good for you. Along with some crispy bacon and toast with butter, they were part of a healthy breakfast – or so they said. Then all of a sudden eggs were bad for you. Too much cholesterol. Then the yellows were bad for you but the whites were good. Now our perception ...