by Bruce Turkel | Mar 28, 2018 | Branding, Bruce Turkel, Marketing & Advertising
Every bit of up-to-date business advice I read talks about how important it is to properly manage your contact list. Whether the author calls a prospect list “a community,” “a tribe,” “a database,” “a sales roster” or a “contact list,” the suggestions are usually the...
by Bruce Turkel | Mar 14, 2018 | Branding
Metaphors and allegories are often great ways to make complicated examples simple. In Plato’s “The Allegory of the Cave,” the philosopher used the idea of prisoners chained to a wall and seeing only the shadows of other people to express the concept of actual...
by Bruce Turkel | Jan 30, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Recently my very successful speaker friend Bill Cates was invited to do a TED talk. Bill reached out to me to find out how I had enjoyed my TED experience and what specific recommendations I might have for him. After answering his questions, I directed him to my...
by Bruce Turkel | Jan 9, 2018 | Branding, Keynote speaking, Leadership, Marketing & Advertising
The Evolution of the Species.I have a very good friend who has a very specific business problem. Each time I spend time with them they talk about this issue. Each time they complain, they complain about this issue. And each time they do, they point out the same cause...
by Bruce Turkel | Dec 11, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
For months, we’ve been watching as high and mighty men in business, politics, and entertainment have been fired or forced to resign because of their reprehensible behavior with the women (and sometimes men) in their businesses and in their lives. The list...
