by marketing.bruceturkel | Jul 10, 2019 | Branding, Building Brand Value
In 1984 IBM‘s share price skyrocketed and they were the darling of Wall Street. But ten short years later, IBM lost over $8 billion, the biggest loss in corporate history at the time. In response, the company completely revamped its strategy, moving from a...
by marketing.bruceturkel | Jun 5, 2019 | Building Brand Value
From an accounting point of view, the distinction between the assets and liabilities is simple: Assets are the items you or your company owns that can provide future economic benefit. Liabilities are what you owe other parties. Assets make you money, liabilities cost...
by marketing.bruceturkel | May 1, 2019 | Bruce Turkel, Marketing & Advertising
Each time I use a restaurant bathroom I see a different version of this sign: “Please Wash Your Hands After You Go To The Bathroom.” Here’s something I don’t understand: why should you wait to wash your hands until after you go to the bathroom? Pardon me...
by marketing.bruceturkel | Apr 10, 2019 | Branding, Building Brand Value
It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck based on their best-selling Wrangler four-door SUV. The Gladiator is a nostalgic...
by marketing.bruceturkel | Feb 13, 2019 | Bruce Turkel, Building Brand Value
Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we...
