by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla's Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
by marketing.bruceturkel | Feb 20, 2019 | Branding, Building Brand Value
Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged,...
by Bruce Turkel | Sep 13, 2017 | Uncategorized
The computer I'm writing this blog post on is powered by a generator. That's because I'm writing this post hours after Hurricane Irma cut its cruel swath through Florida and the Caribbean. First a quick update: we are fine, thanks. Our house is a bunker and held up to...
by Bruce Turkel | Jun 19, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Writing A Great Tagline Last night I noticed that Lexus has a new tagline. Even though I don't drive one of their cars, I am a big fan of the company and their advertising. That's because Lexus and their marketing professionals clearly understood the All About Them...
by Bruce Turkel | May 22, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Key To Building Your Brand. “I blew out my flip flop, Stepped on a pop top; Cut my heel, had to cruise on back home.” Those aren't just some of the lyrics to Jimmy Buffett's 1977 song Margaritaville. They contain the secret message to his stellar success in music...
