You Do Not Control Your Brand.

Think back 20 years. You had just checked into your hotel. You went up to your room and found a disgustingly large cockroach scrabbling around in your bathtub. After you screamed or screeched or hopped up on the toilet tank, you called the front desk and they got rid...

The Tools Change. The Rules Don’t.

Have you noticed what’s going on? Everything might seem pretty normal but without noticing, the world of media and marketing continues to change at lightning speed. Without warning, the newly crowned Holy Trinity of social media marketing — Twitter, Facebook,...

Brand Of The Day

Part of this online journey I enjoy so much is the interaction I have with you. For my end, I try to be open and transparent as we explore this brave new world of branding and online communication together and you’ve held up your end of the bargain with...
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