The Tools Change. The Rules Don’t.

Have you noticed what’s going on? Everything might seem pretty normal but without noticing, the world of media and marketing continues to change at lightning speed. Without warning, the newly crowned Holy Trinity of social media marketing — Twitter, Facebook,...

Brand Of The Day

Part of this online journey I enjoy so much is the interaction I have with you. For my end, I try to be open and transparent as we explore this brave new world of branding and online communication together and you’ve held up your end of the bargain with...

You Must Be Present To Win.

Most mornings my running group meets bright-eyed and bushy-tailed at 5:45 AM. Of course, even at that peaceful time in the early morning we have to watch out for oncoming traffic. No matter how sleepy I am, nothing’s more bracing than the slipstream of speeding...

How To Generate Buzz

In today’s social media-savvy world, one of the most important things you can do to increase your opportunities is to generate buzz. There are a number of activities you can undertake to increase your public perception and generate the kind of buzz that has the...
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