by Bruce Turkel | May 30, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Streisand Effect and Your Brand Value. Photographer Kenneth Adelman took an aerial photo of Barbra Streisand‘s Malibu mansion. In return, the singer sued him for $50,000,000 citing violation of privacy. Before the suit, “Image 3850” (the photo of...
by Bruce Turkel | Feb 13, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom...
by Bruce Turkel | Sep 6, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Charge More Money and Get More Business.In the retail world, price only stands for the price of a product. But in the marketing world price stands for so much more. Because once your brand is established and your customer is interested in purchasing your product or...
by Bruce Turkel | Jul 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Believe In Your BrandI’m sitting with a potential client who is building a nascent software company that might – or might not – be the next great discovery in his particular industry. The problem is Mr. Entrepreneur just got back from his investment road show...
by Bruce Turkel | Jun 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unintended Consequences. In my neighborhood — and probably yours too — there are new signs springing up everywhere. They feature a man bending over behind a dog under these words: “Pet waste transmits disease. Bag waste and clean up after your dog.” Apparently...
