by marketing.bruceturkel | Jun 26, 2019 | Branding, Building Brand Value
Patagonian Tooth Fish was considered by-catch trash fish until 1977 when fisherman Lee Lantz changed its name to make it more appealing to American consumers. Even though the fish is not necessarily caught in Chilean waters and isn’t technically even a bass,...
by marketing.bruceturkel | May 22, 2019 | Branding
Your kids can’t tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them some time. Wait until you’re in a room with an analog clock and a teenager or a twenty-something. Tell them they can’t look at their...
by marketing.bruceturkel | Apr 24, 2019 | Building Brand Value
The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a...
by marketing.bruceturkel | Feb 13, 2019 | Bruce Turkel, Building Brand Value
Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we...
by marketing.bruceturkel | Feb 6, 2019 | Building Brand Value
Let’s try an experiment. Let’s dispassionately examine some of the phenomena that are front and center in our national zeitgeist these days. Please don’t be swayed by whether you agree or disagree. Just try to let the idea of what people are thinking...
