by Bruce Turkel | Mar 7, 2016 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Turning liabilities into assets. I’ve talked about it many times right here. Every four years we get the opportunity to watch the most important branding contest anywhere. And if we can just pry off our partisan hats for a little while we can really learn from the...
by Bruce Turkel | Jun 16, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Travel, Turkel
Dear Jeb, A few weeks ago I wrote a post evaluating the logos of most of the candidates for president, Marco Rubio, Rand Paul, Ted Cruz, and Hillary Clinton. All but one of the logos got low votes. I was expecting better from you, Jeb. Let me explain: Yesterday Jeb...
by Bruce Turkel | Apr 20, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Cribbing from Barack Obama’s success in the polling place in 2008 and 2012, it seems virtually every candidate in the 2016 election wants to develop a presidential brand and has released a campaign logo. Leaving our varied and ardent opinions of the candidates behind,...
