by Bruce Turkel | May 31, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unless Bernie Sanders can appeal to the Democratic Super Delegates’ sense of fairness and get them to reconsider their commitments based on the outcome of the most recent state primaries and caucuses, our November presidential contest will be between Hillary...
by Bruce Turkel | May 17, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Positioning. Positioning Brands. Have you seen someone wearing a down jacket made by The North Face lately? Perhaps you noticed – and wondered –why their logo was not embroidered in the usual spot over the left front breast pocket. Instead The North Face logo is...
by Bruce Turkel | Dec 15, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Australian company SAMS has been working to create a new wetsuit design to lessen the fear of shark attacks. SAMS (the company name is an acronym that stands for Shark Attack Mitigation Systems) says their designs have been optimized to effectively hide surfers...
by Bruce Turkel | May 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Please take a minute to think about the words IF and BUT. Such little words but they can have such a big impact on your brand. Do you realize that if you add the words IF or BUT to an apology it demeans the sentiment and neuters the meaning? “I’m sorry IF you...
by Bruce Turkel | May 5, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bruce Jenner was interviewed by Diane Sawyer on 20/20 last week and told the world about his journey to become a woman. Bruce Jenner explained about how he’s felt and what he needs to do to fulfill his life. Thanks to the interview we were exposed to something...
