by marketing.bruceturkel | May 22, 2019 | Branding
Your kids can’t tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them some time. Wait until you’re in a room with an analog clock and a teenager or a twenty-something. Tell them they can’t look at their...
by marketing.bruceturkel | Mar 13, 2019 | Building Brand Value
Do you ever wonder where the writers for Saturday Night Live get ideas for their skits? How about where the comedians on the show get ideas for their characters? I think I know. While I’m writing this post, I’ve already spent an agonizing eight hours...
by marketing.bruceturkel | Feb 27, 2019 | Building Brand Value
Here’s a fascinating dichotomy: The management structure in most hotels is very hierarchical. The org chart pyramid starts at the top with the owner, then the General Manager, then the department directors (Food & Beverage, Housekeeping, Grounds Keeping,...
by Bruce Turkel | Jan 16, 2019 | Building Brand Value
Here are some interesting online marketing facts for you: Over 70% of B2B marketers confirm that video is more effective than text for brand building. A study done a few years ago reported that social video outreach generated 1200% more shares than text and images...
by Bruce Turkel | Dec 19, 2018 | All About Them, Branding, Bruce Turkel
An oxymoron is defined as a contradiction in terms. In other words, an oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. Perhaps you’ve noticed oxymorons such as cruel kindness, living death, reality television, non-dairy...
