by Bruce Turkel | Mar 23, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
If you went to business school I’ll bet you remember taking courses in various subjects — finance, marketing, accounting, HR. I assume that those subjects were broken down like that for a number of reasons: 1. It made it easier for instructors to organize their...
by Bruce Turkel | Dec 29, 2020 | Uncategorized
One of my business rules is that I only present new creative solutions in person. I didn’t send them by fax machine or FedEx years ago, and I refuse to send them by email or text today. And yeah, interactive meeting technology such as Zoom, Webex, GoToMeeting, and...
by Bruce Turkel | Oct 12, 2020 | Uncategorized
Last week I sent out an email titled, “One Quick Question for You,” that asked simply, “What’s the one thing that you’re most interested in improving in your business over the next 90 days?” As I wrote in my last blog, I botched the database link and so instead of...
by Bruce Turkel | Aug 24, 2020 | All About Them, Branding, Is That All There Is?, Marketing & Advertising
Do you think you’re smarter or more talented than the people around you? More to the point, do you think you’re smarter or more talented than you really are? If so, you’re not alone. The Dunning-Kruger Effect describes a specific cognitive bias that causes people to...
by Bruce Turkel | Jul 20, 2020 | Branding, Building Brand Value, Marketing & Advertising
Back in 1996 I was browsing the shelves of a bookstore (remember them?) when I happened across Caleb Carr’s novel The Alienist. I was already a big fan of historical fiction, especially concerning the Victorian age, and the book became an instant favor of mine. My...
