by Bruce Turkel | Jan 31, 2017 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
by Bruce Turkel | Oct 5, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Tourism, Travel, Turkel
Road warrior and brand expert Bruce Turkel travels as a competitive sport. The CEO and executive creative director of marketing consulting firm Turkel Brands travels lightest. by Robert Hackett @rhhackett OCTOBER 1, 2014, 10:00 AM EDT I travel almost every week,...
by Bruce Turkel | Aug 10, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Last week, Melissa Francis at FOX Business did a story on BuzzFeed’s review of fast food marketing. The site created a sliding scale format that compared the pictures of fast food presented in advertising with the actual items you’d be handed across the counter. Even...
by Bruce Turkel | Apr 20, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Randy Gage taught me how to deliver a keynote speech. His main theme? A keynote speech is a speech about a single thought you want your audience to follow, understand, and learn. His supporting evidence? The name keynote speech. According to Gage, the name “keynote”...
by Bruce Turkel | Jan 29, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients create and build...
