by Bruce Turkel | Sep 22, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
SPOCMy mortgage company made a mistake. For some reason they did not have record of my windstorm insurance certificate on file and went out and bought windstorm insurance for me. As you can imagine, windstorm insurance is very important in South Florida where we’ve...
by Bruce Turkel | Dec 16, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
In hindsight it wasn’t such a good idea. I had already tossed my blue box of fishing hooks and lures down into the boat next to my rods. Instead of climbing down the ladder after them, I had the bright idea to jump the three feet from the pier to the floating dock...
by Bruce Turkel | Dec 2, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
by Bruce Turkel | Jun 25, 2013 | Advertising, Branding, Speaker, Turkel
Tom Brokaw wrote the book about the generation of Americans who grew during the depression and fought in World War II. In his preface, Brokaw describes the people he researched and wrote about this way: “These men and women came of age in the Great Depression, when...
by Bruce Turkel | Feb 5, 2013 | Advertising, Branding, Speaker, Turkel
Last Sunday night about 110 million Americans sat around their HD campfires and shared in a traditional event – the Super Bowl. But this year something was different this year , and I’m not talking about the 34-minute delay caused by the Superdome’s super brownout....
