by Bruce Turkel | May 26, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
This Ad Sucks: Why Criticizing Customers Never Works Why proving you’re right can destroy trust, reduce value, and cost you business. Click HERE to watch: You can be right and still lose. In fact, in business, knowing you’re right is often one of the easiest ways to...
by Bruce Turkel | May 19, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Tiny Gap Between Famous and Forgotten What the London Marathon and Roger Bannister Teach Us About Branding, Value, and Why Some Stories Survive While Others Disappear Click HERE to watch: The Tiny Gap Between Famous and Forgotten What the London Marathon and Roger...
by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
by Bruce Turkel | Jan 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Back in the days of disco, people would dress to impress before they went out for a night of drinking and dancing. Women feathered their hair, slathered on their teal eye makeup, and slipped into their glitteriest cocktail dresses or...
by Bruce Turkel | Nov 18, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Marketing & Advertising
There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller. ” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying collector cars...
