by Bruce Turkel | Dec 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The world is undergoing change at an almost unimaginably rapid speed. Technology has forever changed the way we do things. Some companies are figuring out their new place in the world and lots aren’t. Disintermediation is eliminating markets, making certain skill sets...
by Bruce Turkel | Sep 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
SPOCMy mortgage company made a mistake. For some reason they did not have record of my windstorm insurance certificate on file and went out and bought windstorm insurance for me. As you can imagine, windstorm insurance is very important in South Florida where we’ve...
by Bruce Turkel | Dec 16, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
In hindsight it wasn’t such a good idea. I had already tossed my blue box of fishing hooks and lures down into the boat next to my rods. Instead of climbing down the ladder after them, I had the bright idea to jump the three feet from the pier to the floating dock...
by Bruce Turkel | Feb 17, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
…those who get it, get it anyway. Those who don’t, never will.” Have you seen the ad for the new Cadillac ELR? It features a very smug 40-something actor, Neal McDonough, strolling through his Dwell magazine-perfect house, kissing his beautiful wife, high-fiving his...
by Bruce Turkel | Dec 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
