by Bruce Turkel | Sep 7, 2010 | Uncategorized
Back in March I wrote about how Toyota did irreparable harm to their brand because they violated the pact they made with their consumer by not delivering on their core competency – durability. If Hyundai and Kia cars are cheaper, we don’t mind. If a Toyota is passed...
by Bruce Turkel | Mar 8, 2010 | Uncategorized
Toyota did irreparable harm to their brand because they violated the pact they made with their consumer based on their core competency – durability. If Hyundai’s and Kia’s are cheaper, we don’t mind. If your Toyota is passed by a BMW or a Mazda, that’s...
by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
