1. What do celebrities owe the people who help make their successes possible? 2. Based on my belief that business and personal brands should be All About Them, how do the more successful balance their desire to relate to their customers with their need for privacy? 3. Is there a happy medium where everyone can feel both respected and respectful?
Uber, San Francisco, CaliforniaAttn: Mr. Travis Kalanick, CEO Dear Travis, Congratulations. You had the great idea to create a ride sharing app. And you put in the effort to make Uber incredibly successful. Thanks to your hard work, your company has reached a very rarified status. Uber has become the company people love to hate. ...
Road warrior and brand expert Bruce Turkel travels as a competitive sport. The CEO and executive creative director of marketing consulting firm Turkel Brands travels lightest. by Robert Hackett @rhhackett OCTOBER 1, 2014, 10:00 AM EDT I travel almost every week, but in fact I’m not traveling this week and it’s kind of shocking. Last week I was ...